additiv & Kidbrooke to boost financial health and pension planning tools

By Megha Bhattacharya

Financial analytics APIs provider Kidbrooke today announced that they will make their range of holistic financial planning and analytics solutions available to additiv customers on both their Software-as-a-Service and Embedded Finance models. The collaboration with additiv will enable their customers’ clients to utilise a user-friendly and scalable financial simulation engine, to meet the growing demand for financial decision-support.

Fredrik Davéus, the founder and CEO at Kidbrooke, said, “Financial education has the potential to dramatically improve societies’ well-being, and financial institutions are increasingly looking to address this through leveraging digital tools. Unfortunately, financial decisions are all too often analyzed in isolation and the supply of high-quality assistance is constrained. At Kidbrooke we focus on overcoming these limitations and strive to provide added value across the board. We are convinced that creating personalized digital wealth journeys will increase profitability by letting end users be served more frequently at a lower cost.”

Fredrik continued, “Our solutions fit perfectly with additiv’s developing product range, both in terms of their award-winning wealth products for financial institutions but also their move to meet the market need for embedded finance. Delivered as a state-less cloud-based API, our solutions support several use-cases for embedding wealth products into consumer platforms, including the opportunity to embed our financial planning services into pension and life providers’ interfaces.”

Kidbrooke’s solutions, powered by the OutRank API, are now available with additiv’s Hybrid Wealth Manager and assisted Wealth Robo Advisor products on their enterprise-ready Software-as-a-Service (SaaS) model. Additionally, the solutions will also be available on additiv’s Banking-as-a-Service (BaaS) model to support the increasing need for financial services to easily be embedded into consumer platforms.

Eric Andersson, General Manager Europe at additiv, said, “Consumers now expect to have easy access to tools and functions that enable them to improve their lives, and wealth planning is no exception. Whether it’s having access to these services to manage their investments or when reviewing their pensions or life insurance policies. Adding Kidbrooke solutions allows us to increase our breadth of service while progressing our goal to democratize wealth management. Additionally, it also adds another offering to our ever-growing partner ecosystem within our Banking-as-a-Service model. By embedding Kidbrooke’s services into their consumer platforms, via our DFS® platform, financial and non-financial companies can offer relevant and personalized wealth management services to people at their time of need, over the most convenient channel alongside their core products, to create a deeper relationship as well as a new cross-sales opportunity.”