ACKO partners with Bajaj Finserv’s subsidiary – Finserv MARKETS

By Edil Corneille

India’s wholly digital general insurance provider, ACKO, has partnered with Finserv MARKETS, a FinTech aggregator, for offering two and four-wheeler insurance policies. ACKO Insurance can now be purchased by customers for their cars or bikes on the Finserv MARKETS platform.

In partnership with Finserv MARKETS, ACKO has made the insurance buying experience transparent, intuitive and effortless. ACKO offers value added services like hassle-free claims, zero paperwork, one-hour pick-up, 3-day assured claim servicing and 1-year repair warranty in select cities. This is coupled with the option for instant cash settlements for low-value claims.

Moreover, customers can select zero-depreciation as an add-on. They can make payments via wallets, UPI, or any saved card and the policy will be emailed within 2 minutes. A copy of the policy can also be downloaded from ACKO’s ‘Your Orders’ page.

Rakesh Bhatt, CEO, Finserv MARKETS enthused, “We are delighted to join hands with ACKO. This strategic partnership helps curate our offerings in the Motor Insurance space for digital native users who want to insure their vehicles in a touch-free and frictionless manner. At Finserv MARKETS, we have created a best in class digital platform, powered by analytics and latest technologies, to help redefine how users can compare, select and instantly avail a financial product in one single journey. With a growing community of users, Finserv MARKETS is becoming the marketplace of choice to avail curated offers across loans, insurance, credit cards, investments and zero interest EMIs for lifestyle needs.”

Varun Dua, CEO, ACKO Insurance enunciated, “Finserv MARKETS is a key strategic partner to sell our motor insurance and will help us further our objective of delivering the best user experience. Through this partnership, we will offer affordable and seamless insurance products to Finserv MARKETS customers. Finserv MARKETS approach is direct to customers which is aligned with our approach. Given that auto insurance is a core strength for Finserv MARKETS, ACKO’s product offerings blend well with their current product suites, providing another best-value option to their customers. This partnership will further help us demonstrate distribution of insurance products using data & technology as the key levers.”