ABAKA, Intel partnership to drive AI adoption for FIs
By Sunniva Kolostyak
Digital saving and retirement SaaS provider ABAKA has become a member of the Intel AI Builders programme in order to foster artificial intelligence development and adoption for financial institutions.
The provider, which specialises in providing enterprise AI tools, is hoping to use its membership to enhance its AI technology offering and gain access to technical enablement resources and co-marketing opportunities.
Intel AI Builders program, an enterprise ecosystem of industry-leading independent software vendors (ISVs), system integrators (SIs), original equipment manufacturers (OEMs), and enterprise end-users who have a shared mission to accelerate the adoption of AI across Intel platforms.
ABAKA and Intel will work together to keep enhancing ABAKA’s Artificial Financial Intelligence™ technology platform, which provides economy applications and data exchange through conversational AI, Next Best Actions and hyper-personalised behavioural nudges.
Speaking to IBS Intelligence, Fahd Rachidy, Founder and CEO of ABAKA, explained that its AI-powered recommendation engine helps banks display the right actionable recommendations to the right people at the right time with Next Best Action.
“ABAKA Next Best Action creates and displays tailored offers and actions for customers. We help financial institutions deploy a strategy aligned to their business logic to refine those recommendations and increase engagement and customer activation to unlock business value from data. We deliver timely and actionable customer insight through a simple, intuitive, hyper-personalised, digital client experience. An experience that empowers and delights while helping to retain and expand new revenue streams,” Rachidy said.
Centred around machine learning and AI, the platform powers omnichannel engagement by extracting, creating and segmenting customer data into Savings Data Footprint™ or personas, which consists of behavioural, social, emotional, financial, health, personal and unstructured data.
Rachidy said: “The personas are useful in providing a personalized experience at scale by predicting which message or ‘nudge’ will resonate, across the best channel, engaging a customer through Next Best Actions. In addition, firms can create their own ad-hoc nudges to push relevant content such as COVID-19 messaging.”
“Our new collaboration with Intel is a significant step for ABAKA. This will see us working together with one of the world’s most recognisable technology brands as we work to innovate and develop our AI technology platform.”
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