5 fastest growing FinTech companies in Atlanta
By Pavithra R
Recently, Atlanta has been growing its FinTech ecosystem with palpable intensity, threatening to supplant other traditional financial epicenters. Below is a list of 5 fast-growing FinTech companies changing the fintech landscape in the region.
Greenlight Financial Technology
Founded in 2014, Greenlight Financial Technology is a FinTech company that empowers parents to raise financially smart kids. In 2017, the company launched a parent-managed debit card and app for kids to teach money management skills. The Greenlight card and app were purpose-built for families. Parents get the tools they need to manage their kids’ money. Kids get real-life lessons in earning, spending, saving, giving and investing.
Greenlight is easier and more flexible than cash, with parental controls that allow families to manage exactly where, and how much their kids can spend. According to company data, the FinTech serves more than 2 mn parents and kids, who have collectively saved $90 mn. The firm recently launched Greenlight Max, an educational investing platform for kids. With the launch, the firm is now shining a light on the world of investing for parents and kids alike.
Launched in 2018, Bakkt is leading a new era of financial services innovation, focused on reimagining and unlocking the value of digital assets like rewards and loyalty points, gift cards, and cryptocurrency owned by Intercontinental Exchange (ICE). The company’s goal is to make all digital assets as liquid as any fiat currency. Core to its platform is tapping into ICE’s ability to create a secure and regulated market itenfrastructure for users to safely transact all forms of digital assets in one place, as opposed to separate siloed apps for individual types of assets.
Bakkt’s solution enables consumers to realize the value of digital assets, merchants to engage customers through payments, and institutions to access & leverage digital assets. The FinTech recently launched Bakkt App, a digital wallet that brings together bitcoin and other forms of digital assets into a single platform.
Founded in 2015, RoadSync is a cutting-edge, digital payment platform for the transportation industry. Its platform is designed to reduce payment processing time and improve revenue collection for truckers and motor carriers. It also can be used by warehouse operators and vehicle repair and towing services.
By enabling more secure & efficient payment acceptance, the FinTech streamlines the payment experience for warehouses, freight handlers and repair/tow merchants alike. Its cloud-based software allows businesses to move away from paper to quickly invoice and accept payments in real-time from truck drivers, carriers and brokers. Users can create invoices, enable remote checkout, verify fleet checks, accept credit card processing, receive direct payments and view real-time payment status, while parting with paper checks entirely.
Established in 2006, GreenSky is a leading technology company powering commerce at the Point of Sale for a growing ecosystem of merchants, consumers, and banks. Its highly scalable, proprietary technology platform enables thousands of active merchants and elective health care providers to offer frictionless promotional payment options to consumers, driving increased sales volume and accelerated cash flow.
Banks leverage GreenSky’s technology to provide loans to super-prime and prime consumers nationwide. Since its inception, over 3.7 million consumers have financed nearly $28 billion of commerce using our paperless, real-time “apply and buy” technology.
Founded in 2011, OnPay is a fast-growing software company that offers small businesses and accountants the best payroll in the cloud. The FinTech helps small businesses and accountants move forward by making payroll, HR, and benefits easy, affordable, and error-free
It is optimally designed for small businesses, though the application can scale up nicely for mid-sized businesses as well. OnPay processes over $2 billion dollars in payroll annually for companies across all 50 states.
IBSi Daily News Analysis
November 30, 2023
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