5 Embedded Finance Platforms enhancing convenience for Indians

By Gloria Mathias

December 18, 2024

Comviva
Credable
Embedded Finance

With the FinTech industry continuously evolving, Embedded Finance has emerged as a transformative trend reshaping how financial services are delivered. At its core, embedded finance refers to the seamless integration of financial services into non-financial applications and platforms. This innovation has enabled technology companies to play a pivotal role in the financial lives of consumers and businesses, offering convenience and accessibility like never before.

Indian consumers have a strong preference for convenience, and embedded finance caters directly to this need. A recent survey revealed that 60% of Indian consumers expressed a preference for embedded finance. This trend is evident in the popularity of services like Buy Now, Pay Later (BNPL) and EMI financing, which allow consumers to convert purchases into manageable instalments.

Here are 5 FinTechs driving innovation in the embedded finance landscape in India:

Tarrakki

Tarrakki specialises in providing B2B infrastructure for FinTechs, banks, and neo-banks to launch investment products effortlessly. Through its API-driven platform, Tarrakki enables businesses to embed investment options like mutual funds and fixed-income instruments into their existing ecosystems. Simplifying access to financial products empowers organisations to cater to retail and business customers with tailored investment solutions.

GetVantage

GetVantage focuses on cashflow-based financing, allowing businesses to access capital without equity dilution. Its embedded finance model integrates funding opportunities directly into partner ecosystems, making it easier for small businesses and startups to secure growth capital while using partner platforms. This approach streamlines the process of financing, reducing the barriers to entry for entrepreneurs.

Comviva

Comviva, a global leader in digital financial solutions, offers embedded finance capabilities across payments, lending, and customer engagement. Its solutions integrate seamlessly with non-financial platforms, allowing businesses to provide services like digital wallets, microlending, and payment gateways within their user interfaces. This helps drive financial inclusion and enhance customer experiences.

CredAble

CredAble provides embedded credit and working capital solutions tailored to businesses. Its platform enables enterprises to embed trade credit, supply chain financing, and invoice discounting into their processes, ensuring smooth cash flow and operational efficiency. CredAble’s integration-first approach supports businesses in building seamless financial ecosystems.

Zeta

Zeta delivers a full-stack banking-as-a-service platform, empowering businesses to embed financial services like credit cards, prepaid solutions, and employee benefits directly into their apps. By leveraging its API infrastructure, Zeta enables companies to create personalised financial experiences that align with modern consumer expectations.