21shares AG appoints Isabell Moessler as the new Head of Distribution

By Joy Dumasia

21Shares AG, the Swiss issuer of crypto Exchange Traded Products (ETPs), announced a strategic key appointment to its management team, Isabell Moessler, as Head of Distribution for the EMEA region (Europe, Middle East, Africa).

Moessler has a long track record with over 16 years of ETF experience in leadership and management positions at several companies in the financial sector, including Blackrock iShares and ETF Securities and most recently at Euronext European exchange group. Acknowledges her new role will be to act as a leading liaison executive bridging the company and institutional clients to raise awareness of its listings and range of products.

Isabell Moessler graduated with a degree in Business Studies from the City University of London and an MBA from the University of Cambridge and has been involved in several voluntary organisations for equality, including as a board member of Young Women’s Trust. Before her time at ETF Securities, she completed a two-year stint as an analyst at Goldman Sachs and two further professional years as a team leader at Thomson Reuters in Frankfurt in addition to her recent positions with the French stock exchange Euronext and Blackrock iShares.

21Shares CEO Hany Rashwan said: “Especially in the institutional crypto asset class, it is essential to educate conventional customers on the nature and specifics of complex products and their underlying technologies. With Isabell’s key expertise and focus, 21Shares gains an accomplished expert in the ETF space who can impart that very knowledge to a growing number of conventional investors across EMEA. We are delighted to have Isabell joining our management team.” 

Recently, IBS Intelligence reported that 21Shares AG, the pioneering issuer of crypto Exchange Traded Products (ETPs), announced an exclusive partnership with the German online retail platform, comdirect effective July 13th.