Axis Trustee launches PRISM to rive FinTech-led vision

By Parth Prabhudesai

Axis Trustee Services Limited, a wholly owned subsidiary of Axis Bank, has launched PRISM, a digital-first platform aimed at strengthening its transition into a FinTech-led trustee services provider.

The platform was unveiled by Amitabh Chaudhry, Managing Director and CEO of Axis Bank, along with Rahul Choudhary, Managing Director and CEO of Axis Trustee Services Limited, highlighting the group’s focus on embedding technology into core financial services.

PRISM is designed to digitise and automate key trustee functions, enabling enhanced client interaction, faster service delivery, and improved compliance management. By integrating digital workflows, automation, and RegTech capabilities, the platform reflects a broader FinTech approach to transforming traditional trustee operations into a more agile, data-driven model.

The initiative aligns with the Securities and Exchange Board of India’s Ease of Doing Business (EODB) agenda, which promotes simplified processes, greater transparency, and efficient regulatory compliance. PRISM supports this by offering automated compliance tracking, real-time alerts, and streamlined reporting within a unified digital interface.

Rahul Choudhary said: “PRISM marks a significant milestone in our journey to reimagine trustee services through a digital-first approach. As financial markets evolve, the role of a trustee is expanding beyond oversight to becoming a more connected and insight-driven partner. This platform will help us deliver seamless, efficient, and transparent services.”

Built around key pillars such as smarter client access, streamlined service request management, efficient transaction support, and integrated compliance tools, PRISM aims to reduce manual intervention and turnaround times while improving operational efficiency.

Axis Trustee’s continued investments in automation, digital documentation, and emerging technologies such as AI and analytics further reinforce its FinTech-led strategy. The launch of PRISM positions the company to deliver scalable, technology-driven trustee services aligned with evolving market and regulatory demands.