GoCardless for Salesforce Billing to boost recurring payments on Salesforce AppExchange

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FinTech GoCardless today announced the launch of GoCardless for Salesforce Billing on Salesforce AppExchange. The new development is expected to provide Salesforce customers with direct access to the FinTech’s global bank debit network, thus allowing them to take control of their domestic and international recurring payments.

“The integration of GoCardless with Salesforce was very quick and easy to set up. We’ve reduced the amount of time spent managing payments by seven days a month and have decreased our volume of customer churn,” said Antoine Gaudin, Deputy CFO, MeilleursAgents, a French property service.

According to GoCardless, the new app will enable businesses to bring sales, billing and payments processes together within the Salesforce platform to have a 360° view of their customers across the whole lifecycle.

“We are delighted to launch GoCardless for Salesforce Billing on AppExchange. By using a pull-based payment method like GoCardless, companies can automatically collect payments directly from their customers’ bank accounts. This helps businesses to drive down total costs, reduce failure rates and decrease churn, as well as improving cash flow,” said Hiroki Takeuchi, CEO, GoCardless.

UK-headquartered GoCardless aims to power recurring payments and processes $15 billion of payments across more than 30 countries.

Recently, the FinTech revealed that enterprise businesses are at the risk of losing almost £1 million annually in failed payments with the mid-market companies making losses of around £200k+ and small businesses £6k. The company’s Payment Success Index, analyses payment data from around 55,000 customers and 900 external businesses and highlights the savings that businesses can make through the adoption of payments intelligence technology.