Emirates NBD completes customer migration to Smart Pass

By Edil Corneille

Emirates NBD, a banking group in the MENAT (Middle East, North Africa, and Turkey) region, has completed the successful migration of its customer base to the Smart Pass service to support safer digital transactions. The roll-out of Smart Pass is part of the bank’s long-term commitment to safe, secure banking and supports Emirates NBD’s ongoing initiatives to align with global best practices in banking security.

Smart Pass is a soft token generator that enables customers to authorise digital transactions using highly secure encryption standards, offering strong two-factor authentication as an added layer of protection beyond just a username and password. It is available on the bank’s Mobile Banking App.

Smart Pass enables customers to authorise digital transactions on Emirates NBD Mobile or Online Banking without the requirement of a SMS OTP (one-time password) based authorisation. This provides protection against potential mobile SIM card swap fraud. Moreover, the reliance on local and international telecom operators is reduced, thereby making it easier and safer to conduct digital transactions, home or abroad.

Suvo Sarkar, Senior Executive Vice President, Head of Retail Banking & Wealth Management, Emirates NBD said, “At Emirates NBD, customer safety is our top priority, and we are constantly developing new ways to make online transactions more secure, convenient and hassle-free. As fraudsters develop increasingly sophisticated means of accessing personal information, solutions such as Smart Pass are critical to help safeguard consumers in a digital age so that they can conduct secure transactions, easily and quickly, from anywhere in the world.”

The banking group has mentioned that as a regional leader in digital banking innovation, it has championed widespread efforts to further cybersecurity. Last year, the bank rolled out several campaigns aimed at building awareness among customers to be vigilant with sharing personal and financial information. Emirates NBD reminds customers to never share with anyone their banking details such as online username and password, Smart Pass PIN, card number and PIN, or the three-digit CVV number on the back of the card and secret questions and answers.