Axis Bank ties up with WhatsApp to launch banking services

By Leandra Monteiro

Private sector bank, Axis Bank is embarking on a partnership with social chatting app, WhatsApp, to offer basic banking services to its customers. This move will enable customers to seek their banking information such as account balance, recent transactions, credit card payments, fixed and recurring deposit details, besides getting their queries answered in real-time.

Through WhatsApp Banking, customers can now chat with Axis Bank to get answers for their queries related to banking transactions, information like nearest branch, ATM or loan centre location, and can apply for various banking products as well. Customers can also use this new service to block their credit or debit card using the secure end-to-end encrypted messaging channel.

This initiative is launched in line with the Bank’s ‘Dil Se Open’ philosophy, to strengthen customer relations and have a greater focus on convenience as well as be time efficient. Axis Bank WhatsApp Banking is available 24×7, including holidays, and the service will be available for both customers and non-customers of the bank. It is completely safe, as it works on a secure end-to-end encrypted messaging channel. To get started with WhatsApp Banking, customers simply need to send ‘Hi’ to 7036165000 on WhatsApp.

Commenting on the launch, Sameer Shetty, EVP and Head – Digital Banking, Axis Bank said, “Our objective is to re-define the role we can play in the life of our customers, by elevating digital banking to new domains of customer engagement. This technology will not only enhance customer experience, but also provide a seamless and personalized experience to all our customers, as well as non-customers.’’

Axis Bank is the third largest private sector bank in India. Axis Bank offers the entire spectrum of services to customer segments covering Large and Mid-Corporates, SME, Agriculture and Retail Businesses. The Axis Group includes Axis Mutual Fund, Axis Securities Ltd., Axis Finance, Axis Trustee, Axis Capital, A.TReDS Ltd., Freecharge and Axis Bank Foundation.