PayU, Marg ERP team up to simplify MSME payments

By Puja Sharma

The partnership embeds PayU’s payments infrastructure into Marg ERP’s financial workflows, transforming invoicing, collection, and reconciliation into frictionless experience.

PayU, an India-based diversified FinTech platform and Marg ERP, a business management platform empowering retailers, distributors, manufacturers and MSMEs, announced a strategic partnership to power Marg Pay, Marg ERP’s integrated payments solution, solving for the digital payments collection and reconciliation for India’s pharma distributors and MSME retailers.

The collaboration embeds PayU’s payment infrastructure directly into Marg ERP’s workflow, creating a single connected environment for ordering, payments, and reconciliation, all in one place.

The burden of manual payment reconciliation – slow, error-prone, and systematically exposed to cash pilferage- has long been a daunting burden for India’s pharma distributors and MSME retailers. For a segment as high-frequency and operationally critical as pharma distribution, these hurdles and inefficiencies often translate directly into working capital risk, revenue loss, and customer churn. Marg Pay, integrated with PayU’s payment solution, addresses this challenge at the foundational layer, turning everyday invoicing, collection, and reconciliation workflows into high-scale, high-retention digital payments mechanisms.

“Digital payments are integral to how businesses operate, yet collections and reconciliation remain fragmented and laborious. Together with Marg ERP, we aim to simplify financial administration and bring more predictability to the cash flow of Indian pharma distributors and retailers. This deepens Marg ERP’s role in digitising the pharma sector while expanding PayU’s positioning as an embedded finance aggregator.”, said Vineet Sethi, Chief Growth and Marketing Officer, PayU

“Digital payments are no longer just about collecting money; they are about creating smarter financial cash flows for all trades. Through our partnership with PayU, we are strengthening the Marg Pay ecosystem to help distributors, retailers and MSMEs accept payments securely. Not only payments, but Marg Pay also facilitates the reconciliation of retailers’ and distributors’ accounts automatically. We enable businesses to operate with greater efficiency and confidence”, said Thakur Anup Singh, CMD, Marg ERP Ltd.