Nivasa Finance raises $2.6m seed for platform expansion

By Aarav Garg

Nivasa Finance has raised ₹25 crore ($2.6 million) in a seed funding round backed by Prime Venture Partners, Blume Ventures, Whiteboard Capital and a group of angel investors, as the company looks to expand its affordable housing finance distribution platform across India.

The Bengaluru-based startup said the capital will be used to widen its geographical footprint over the next year, strengthen partnerships with banks and non-banking financial institutions, and expand its field execution network.

Founded in 2025, Nivasa Finance operates as a technology-enabled home loan distribution platform focused on underserved borrowers in rural and semi-urban markets. The company connects customers with banks, small finance banks, housing finance companies and NBFCs to facilitate access to formal housing credit.

The startup said it currently works with more than 10 lending partners and has already disbursed over ₹20 crore ($2 million) in loans through pilot operations in Karnataka. It is also working towards securing an NBFC licence as part of its longer-term expansion strategy within India’s secured lending ecosystem.

Nivasa combines digital onboarding, remote assessment and loan matchmaking with doorstep services aimed at improving customer acquisition and conversion rates in non-metro markets. The platform also uses WhatsApp-led and app-based customer journeys to simplify onboarding and improve accessibility for first-time borrowers.

The funding reflects broader momentum in India’s digital lending and affordable finance sector, where FinTech startups and specialised NBFCs are increasingly targeting underserved and informal credit segments.

As financial institutions continue expanding digital distribution models beyond major urban centres, housing finance, embedded credit and assisted digital lending are emerging as key growth areas. Investors are also showing growing interest in platforms focused on financial inclusion and formal credit access across rural and semi-urban India.