Atome launches bill payments feature with Bayad integration

By Parth Prabhudesai

Atome has partnered with payment aggregator Bayad to introduce in-app bill payment services for users in the Philippines, marking a step forward in simplifying everyday financial transactions through FinTech integration.

The new feature enables Atome users to pay essential bills—including water, electricity, internet, and government contributions—directly within the app. By consolidating these services into a single platform, the partnership aims to reduce friction in managing routine expenses and eliminate the need to switch between multiple payment channels.

In addition to convenience, users will earn reward points on bill payments, adding an incentive for adoption. The integration also connects Atome’s platform to Bayad’s extensive nationwide network of more than 120,000 physical touchpoints, further strengthening accessibility.

Lawrence Ferrer, President and CEO of Bayad, highlighted the broader impact of the collaboration, stating, “Bayad is committed to democratising bill payment access across the Philippines. This deep collaboration exemplifies how fintech innovation can really drive financial inclusion at scale.”

Christian Quiros, President and General Manager of Atome Philippines, emphasized the importance of convenience in daily financial management. “Bill payments represent a significant portion of household budgets, and now our users can make essential payments alongside their other daily needs such as groceries, food, pharmacy and telco bills without having to switch apps,” he said.

The initiative is expected to benefit a large segment of the population, particularly unbanked and underbanked individuals, by providing a unified platform for managing expenses. By integrating payments, rewards, and everyday financial services, Atome continues to expand its role as a comprehensive digital finance solution.

The partnership reflects a growing trend among fintech firms to embed high-frequency financial services into digital ecosystems, improving accessibility while supporting broader financial inclusion efforts in emerging markets.