Credgenics Expands into insurance with AI-led platform

By Puja Sharma

•  Reimagines customer engagements with AI-driven intelligence and GenAI solutions
• Aims to help insurers manage policyholder engagement, renewals, and persistency through a unified and data-driven framework

Credgenics, a provider of an AI-led collections platform for financial institutions, has expanded its capabilities into the insurance segment with the launch of CredInsure.

The AI-powered CredInsure platform is designed to help insurers manage customer engagement and persistence across the policy lifecycle through an intelligent and unified system. CredInsure enables insurance companies to coordinate activities such as renewals, premium collections, onboarding, servicing, upselling, cross-selling, and deep-lapse recovery through a single platform. The solution is intended to support insurers in managing engagement efforts more systematically while improving visibility across operational stages.

To address the operational challenges insurers face in managing large volumes of policyholder interactions, the platform is structured around three functional areas (like intelligence, execution, and control). CredInsure uses AI-based models to analyse customer behaviour indicators such as renewal likelihood, lapse probability, and engagement patterns. These insights can help insurers identify policies that may require timely outreach and enable teams to prioritise engagement efforts based on data rather than manual tracking.

The platform also incorporates workflow automation with intelligent task allocation across teams and communication channels. Such structured workflows can help reduce reliance on manual coordination and allow insurers to manage engagement activities more consistently across different operational units.

Speaking on the development, Rishabh Goel, Co-founder & CEO of Credgenics, said, “We are extending our proven AI-powered technology platform to cater to the insurance industry.  Our vision is to help insurers move from reactive and fragmented customer engagements to a proactive and insights driven approach that boosts portfolio quality while elevating policyholder experience. The platform is designed to provide insurers with better visibility into renewal cycles and engagement outcomes, while enabling more coordinated and data-led decision-making.”