Finanjo secures pre-seed funding to expand AI capabilities

Jaipur-based startup Finanjo has raised approximately $180k in a pre-seed funding round backed by early-stage venture capital firm AJVC, led by investor Aviral Bhatnagar, as the company looks to strengthen its artificial intelligence capabilities and scale its presence among young Indian users.

The capital will be deployed across product development, infrastructure, and AI enhancement, with a focus on improving the company’s financial assistant, “Jo”. The tool is designed to deliver data-driven insights, goal-based planning, and credit optimisation using user-consented financial data. Finanjo also plans to upgrade its integration with India’s Account Aggregator framework to provide a consolidated, real-time view of users’ financial positions across institutions.

Founded by Prithviraj Singh Chauhan and Pankaj Singh Chauhan, Finanjo positions itself as a behaviour-first financial management platform targeting digitally native users. By combining behavioural insights with AI-driven analytics, the platform aims to move beyond expense tracking to provide personalised financial decision support aligned with users’ goals and spending patterns.

The startup has reported early traction following its beta launch, onboarding more than 5,000 users with around 500 daily active users. According to the company, users have linked over $3 million in savings to the platform. Initial revenue has been generated through referral commissions from fixed deposit and mutual fund products.

The investment comes amid growing interest in AI-enabled personal finance tools in India, as increasing digital adoption and open finance infrastructure drive demand for more personalised financial intelligence. The Account Aggregator ecosystem, in particular, is enabling FinTech firms to offer consent-based data access, improving transparency and supporting tailored advisory services.

Finanjo said the new funding will also support team expansion across product, engineering, and content functions, alongside user acquisition through partnerships and community-led initiatives. The company is also preparing for future integration of additional regulated financial products, with an emphasis on compliance readiness.

For AJVC, the investment expands its early-stage FinTech exposure and reflects a broader bet on AI-driven consumer finance solutions for India’s young professionals and first-time investors.

As competition intensifies in India’s personal finance segment, Finanjo’s next phase of growth will depend on its ability to deepen user engagement, expand financial integrations, and operate within evolving regulatory frameworks—areas that are increasingly shaping the trajectory of consumer FinTech platforms in the country.