Goldenpay partners with Fimple to launch digital lending

By Vriti Gothi

Goldenpay has partnered with a Fimple, to launch fully digital lending services, as part of its expansion beyond payments and into credit under its electronic money institution licence. The collaboration is aimed at meeting rising demand for technology-enabled financial services and strengthening Goldenpay’s position in the country’s rapidly evolving FinTech landscape.

Azerbaijan’s digital financial services sector has been gaining momentum, with payment companies and FinTech firms increasingly diversifying into adjacent banking and lending offerings. Against this backdrop, Goldenpay plans to introduce accessible, secure and end-to-end digital lending solutions for both individual and corporate customers.

To support this strategy, the company has selected an API-driven digital lending platform built on a flexible architecture. The solution provides full end-to-end digital infrastructure and integrates with the Fimple Core Banking platform, while also allowing connectivity with other core banking systems used by financial institutions. This modular approach is designed to enable scalability and faster deployment.

Oğuzhan Yılmaz, Azerbaijan Country Manager, Fimple,  said the partnership represents a strategic step into the local market. “We are pleased to make a strong entry into the Azerbaijani market together with an innovative partner like Goldenpay. Our goal is to act as a long-term technology partner for financial institutions in the region that are advancing on their digitalisation path,” he said.

Goldenpay CEO Eynar Abdullayev described the collaboration as a milestone in the company’s product evolution. “Through this partnership, we are expanding beyond payment services to deliver reliable digital lending solutions to our customers under our electronic money licence. This represents a significant milestone for Goldenpay’s product strategy and long-term growth,” he said.

The move reflects a broader regional trend in which licensed payment institutions are leveraging digital infrastructure to enter the lending space, signalling the growing maturity of Azerbaijan’s FinTech ecosystem and increasing convergence between payments and credit services.