Intelligent Lending partners with Adclear on AI compliance

By Vriti Gothi

Intelligent Lending Group has partnered with AI-powered financial promotions platform Adclear, as the company seeks to modernise marketing compliance across its consumer brands, TotallyMoney, CredAbility and Ocean.

Announced on Wednesday, the collaboration will see Adclear’s artificial intelligence software deployed to streamline the review of financial promotions and social media content. The technology is designed to help compliance teams identify regulatory considerations, ensure adherence to relevant rules, and generate a detailed audit trail.

The move comes amid heightened regulatory scrutiny of financial promotions in the UK, where firms face increasing pressure to ensure marketing materials are clear, fair and not misleading. For FinTechs operating at scale and across digital channels, balancing rapid content production with robust compliance oversight has become a core operational challenge.

Adclear’s platform is already used by a range of banks, FinTechs, trading platforms and crypto firms, including Lloyds Banking Group, PensionBee, Plum, Yonder, FreeTrade, Trade Nation, InvestEngine, ActivTrades and a major UK neobank. According to the company, its technology reduces review times for finance brands by an average of 88%, potentially enabling faster campaign deployment without compromising regulatory standards.

Doni Hoti, CEO and co-founder of Adclear, said, “The partnership reflects the need for agile compliance processes within consumer-focused financial services. The brands across the Intelligent Lending Group are agile and dynamic by nature, meaning they need compliance processes that can keep pace whilst also maintaining utmost transparency and clarity for the millions of UK customers who rely on their financial services. Through this partnership, the platform is enhancing compliance review processes and helping deliver impactful, compliant advertising content in record time.”

Matt Waller, Financial Promotions Manager at Intelligent Lending Group, said the adoption of AI would support both compliance and marketing objectives. “Our customers trust us to be clear, transparent and compliant in everything we communicate,” he said. “Adclear’s AI technology helps us maintain the highest compliance standards while empowering our marketing teams to deliver better, clearer messaging.”

For Intelligent Lending Group, the partnership signals a strategic investment in regulatory technology as digital acquisition channels expand. As financial services firms increasingly rely on social media and performance marketing to reach customers, automated compliance tools are emerging as a key component of scalable, audit-ready growth.