EdfaPay secures SAMA approval for SoftPOS launch

By Vriti Gothi

EdfaPay has secured technical approval from the Payments Authorisation Centre at the Saudi Central Bank (SAMA), enabling the activation of its Smart SoftPOS services in Saudi Arabia. The approval confirms compliance with the central bank’s security and regulatory standards and clears the company to operate its software-based point-of-sale solution in the domestic market.

The Smart SoftPOS technology allows merchants to accept contactless payments directly on Android-based smartphones and tablets, removing the need for dedicated payment terminals. By converting commercial smart devices into payment acceptance tools, the solution is designed to lower hardware costs and simplify onboarding for small and medium-sized businesses.

The development reflects a broader shift in Saudi Arabia’s payments ecosystem toward software-driven acceptance infrastructure, as regulators and financial institutions support digital transformation in line with the Kingdom’s Vision 2030 objectives. SoftPOS solutions are increasingly viewed as a means to expand electronic payment penetration, particularly among micro-merchants and businesses operating in mobility-focused sectors such as delivery, field services, and pop-up retail.

EdfaPay said its platform provides infrastructure to banks, SAMA-licensed payment companies, and merchant service providers seeking to scale payment acceptance services more efficiently. The company offers a unified ecosystem that includes contactless SoftPOS, a secure e-payment gateway, and multiple digital payment channels delivered through a single platform.

In addition, EdfaPay provides API-based and white-label capabilities that enable financial institutions and FinTech firms to launch branded payment solutions under their own identities. These services are managed through a centralised dashboard, allowing partners to oversee transactions, reporting, and operational controls within one interface.

The regulatory approval positions EdfaPay to participate more directly in Saudi Arabia’s evolving acquiring landscape, where competition is intensifying as new technology providers enter the market. As the Kingdom continues to reduce cash dependency and modernise its financial infrastructure, software-based acceptance models such as SoftPOS are expected to play an expanding role in supporting merchant digitisation and broadening access to electronic payments.