AAZZUR raises £2m to expand embedded finance infrastructure

By Vriti Gothi

AAZZUR has closed a £2 million funding round to scale its embedded finance orchestration platform, as demand grows among brands and digital platforms to integrate financial services without building in-house infrastructure.

The round, completed in October 2025 and announced on 20 January 2026, was oversubscribed and led by early-stage investor Haatch Ventures. Other institutional participants included Alert Venture Foundry, Alumni Ventures, Great Stuff Ventures, Tyr Ventures and Tenity, alongside several industry executives from the first wave of FinTech companies.

AAZZUR provides an orchestration layer that allows non-financial brands and platforms to embed banking, card, lending and wealth products through a single integration, reducing complexity, cost and time to market. The company said the new capital will be used to expand platform use cases and accelerate go-to-market efforts, building on what it described as strong year-on-year revenue growth.

The funding comes as embedded finance continues to shift from an experimental add-on to a core capability for consumer and B2B platforms, particularly in sectors such as commerce, mobility and SaaS. However, many companies lack the appetite or resources to manage multiple regulated providers, ongoing compliance and operational maintenance.

“Brands and platforms want to use embedded financial services the way we use a car — it just needs to work,” said Philipp Buschmann, CEO of AAZZUR. “They don’t want to build it themselves or service it. This round gives us the capacity to move faster, expand use cases and accelerate go-to-market as we scale the business.”

According to the company, the investment will support broader product coverage across banking, cards, lending and wealth, increased commercial and marketing activity to drive customer acquisition and partnerships, and further development of its orchestration capabilities.

Haatch Ventures said the platform addresses a growing pain point in the embedded finance market. “Embedded finance is moving from ‘nice to have’ to mission-critical, but most teams do not want to stitch together vendors and maintain the plumbing,” said Scott Weavers-Wright, OBE, co-founder and general partner at Haatch. “AAZZUR is solving that problem with an enterprise-grade orchestration platform that accelerates time to market and lowers integration cost.”

As competition intensifies among infrastructure providers, AAZZUR is positioning itself as a neutral, one-stop orchestration layer, rather than a single-product embedded finance provider, reflecting a broader shift in the sector towards modular, API-driven financial stacks.