GlobalPay launches transit-led cross-border FinTech platform

By Vriti Gothi

GlobalPay has launched a brand identity and a next-generation digital platform, marking a strategic shift from a forex-led service provider to what it describes as a transit-led, cross-border FinTech platform for international travellers.

The move reflects broader changes in the travel and payments landscape, where Indian consumers increasingly expect integrated, digital-first solutions that combine spending, mobility, and ancillary travel services. By bringing payments and travel-linked services into a single ecosystem, GlobalPay aims to address long-standing fragmentation across forex cards, international payments, and travel add-ons.

At the centre of the relaunch is the GlobalPay App, positioned as India’s first “Global Transit App.” The platform integrates international payments, forex card management, and travel services such as global eSIMs, travel insurance, airport lounge access, meet-and-assist services, and premium airport experiences. Services are offered on a pay-per-use basis, avoiding bundled subscriptions.

GlobalPay is operated by WSFx Global Pay Limited, an RBI-authorised AD-II entity and BSE-listed company with more than four decades in cross-border payments. The firm serves over one million customers, with more than 200,000 active transacting users annually, alongside a network of over 850 corporates and 650 channel partners.

The rebrand signals a deliberate repositioning. The company’s updated visual identity—featuring a monochrome palette and a “Pulse” mnemonic—is intended to underscore transparency, continuity, and digital control in global money movement. Strategically, however, the more significant change lies in GlobalPay’s transition from distributor to issuer within the prepaid card segment.

Unveiled at the Global FinTech Fest (GFF) 2025, GlobalPay’s full prepaid card stack includes the Xplorer Metal Global Card (invite-only), Smart Switch Card, multi-currency cards, and co-branded forex cards. All products support tokenisation on Samsung Wallet and Google Wallet, enabling contactless payments and aligning with global trends in mobile-first payment acceptance.

The renewed focus on prepaid cards comes at a time when travellers are seeking alternatives to traditional credit cards, particularly for budgeting, FX transparency, and security while abroad. By issuing its own cards, GlobalPay gains greater control over product design, user experience, and data, while also positioning itself more competitively against neobanks and travel-focused FinTech platforms.

Srikrishna Narasimhan, Whole-Time Director and CEO of GlobalPay, said “The launch represents a structural shift rather than a surface-level rebrand. This is a foundational transformation, not a cosmetic change. By launching our own card stack and expanding digital and mobility services, we are now shaping how India moves abroad not just how India spends abroad.”