PayTabs Egypt powers digital payment solution for Edita Trade

By Vriti Gothi

PayTabs Egypt has partnered with Edita Trade, a subsidiary of Edita Food Industries, to integrate a unified cash collection and payments solution across Edita’s distributor network, as companies in Egypt’s FMCG and FinTech sectors look to digitise high-volume, cash-heavy operations.

Under the agreement, Edita Trade will gain access to more than 550,000 point-of-sale (POS) machines nationwide through four cash aggregators, enabling it to consolidate collections through a single platform. The integration is designed to simplify payments between Edita’s sales representatives and distributors, reduce reliance on fragmented aggregator arrangements, and improve cash flow visibility.

The move reflects a broader shift among large enterprises in Egypt toward centralised payment infrastructure, as businesses seek greater efficiency, transparency, and real-time oversight amid rising transaction volumes.

PayTabs Egypt said its unified platform will allow Edita to manage nationwide collections via a single dashboard, providing real-time transaction reporting while lowering operational and reconciliation costs associated with traditional cash collection models.

“This partnership exemplifies PayTabs Egypt’s commitment to providing innovative solutions that empower businesses to thrive in the growing digital economy,” said Haytham Morsy, Vice President of Commercial and Business Development at PayTabs Egypt.

From Edita’s perspective, the collaboration is aimed at strengthening treasury operations and distributor engagement. “This collaboration will not only improve efficiency and transparency but also enhance the overall experience for our distributors,” said Diana Wadid, Group Treasury Senior Director at Edita. “By leveraging PayTabs Egypt’s extensive network and innovative technology, we are confident in streamlining our operations and gaining a competitive edge.”

The partnership follows a series of strategic agreements by PayTabs Egypt with local and regional organisations, including Global Corp, Ship Blu, Azimut, Souhoola, and Banque Misr, as the company expands its footprint in enterprise payments across Egypt and the wider region.

The development also comes shortly after Edita announced a planned EGP 4 billion investment programme for 2026, underscoring the group’s focus on operational scale and infrastructure readiness as part of its expansion strategy.