Egypt Post unveils Felousy, a digital investment app

Egypt Post has launched Felousy, the digital platform dedicated to investing in investment funds, a step in Egypt’s push towards broader digital financial inclusion. Operated by PFI Investment Services, a Financial Regulatory Authority–licensed firm owned by Post for Investment (PFI), the platform positions Egypt Post as a new entrant in the region’s fast-expanding digital wealth sector.

According to Egypt Post Chairperson Dalia El-Baz, Felousy is among the Middle East’s largest digital investment platforms in terms of product breadth and partner network. The app enables individuals to invest directly in units of more than 40 investment funds via mobile phone, covering asset classes such as gold, fixed income, equities, EGX index funds, and sector-focused funds, including real estate and technology. The move introduces a new digital investment channel in a market where retail access to diversified fund products has traditionally remained limited.

The announcement took place during Prime Minister Mostafa Madbouly’s visit to Egypt Post’s pavilion at Cairo ICT 2025, accompanied by Minister of Communications and Information Technology Amr Talaat. El-Baz presented updates on the organisation’s expanding digital services portfolio and emphasised Egypt Post’s role in supporting the state’s digital transformation agenda. “Our participation reflects our commitment to advancing financial inclusion and delivering services that align with international standards,” she said.

Alongside Felousy, Egypt Post showcased several technology-led services, including the revamped Easy Pay app developed with e-Finance, offering bill payments, mobile top-ups, university fee payments, and remittance capabilities through VISA Plus integration. The organisation also highlighted a new smart parcel locker service, Post Collect, allowing customers to retrieve packages around the clock using a passcode, a first-of-its-kind convenience in the local logistics sector.

El-Baz noted that these initiatives form part of Egypt Post’s broader strategy to modernise its service infrastructure and expand access to digital financial tools nationwide. The launch of Felousy, she added, reinforces the organisation’s intent to play a more active role in Egypt’s evolving FinTech ecosystem while enabling wider participation in formal investment products.