TruMark Financial, Happy Money partner to power digital lending

TruMark Financial Credit Union has partnered with Happy Money to expand its personal lending strategy and strengthen balance sheet resilience through a dynamic, technology-driven participation programme.

With assets totalling $3.4 billion, TruMark Financial has selected Happy Money as a strategic partner to access high-yield, short-duration personal loans via the company’s proprietary Hive platform. The partnership empowers TruMark Financial to deploy capital efficiently, enhance portfolio diversification, and achieve higher returns without the need for additional operational infrastructure.

Through this collaboration, TruMark Financial gains access to a digitally streamlined, transparent, and scalable loan participation model that balances performance with prudent risk management. Unlike traditional loan pools, Happy Money’s model provides access exclusively to newly originated loans, allowing participating credit unions to capture the performance advantages of a fresh and data-informed portfolio.

“At TruMark Financial, we’re committed to innovation and building strategic partnerships that enable us to scale with intention,” said Kelly Botti, President and CEO at TruMark Financial Credit Union. “Partnering with Happy Money allows us to strengthen our lending strategy in a meaningful way by diversifying our balance sheet and strategically deploying capital into short-duration, high-return assets. Happy Money’s participation programme offers a unique opportunity to engage with a network of like-minded institutions and strengthen our financial stability and growth.”

Launched to help credit unions and other financial institutions reduce concentration risk and unlock new avenues for sustainable lending, Happy Money’s participation programme integrates advanced data analytics, digital processing, and end-to-end workflow automation through Hive. The platform enables participating institutions to manage loan participation activities with precision, transparency, and efficiency reflecting the company’s mission to connect responsible capital with financially healthy borrowers nationwide.

“Happy Money has created a powerful ecosystem of lending partners, fostering collaboration and innovation through balance sheet diversification, risk mitigation and efficient capital deployment,” said Matt Tomko, Chief Revenue Officer of Happy Money. “Just like a great team builds depth with top-tier talent, our participations programme helps credit unions strengthen their lending portfolios, optimise performance and position themselves for long-term growth. Our partnership with TruMark Financial exemplifies how we’re enabling credit unions to grow meaningfully while using lending as a force for good.”