CellPoint Digital launches OSO, a travel payments platform

By Vriti Gothi

CellPoint Digital has launched One Source Orchestration (OSO), the payment optimization platform designed specifically to support the airline and travel industry’s transition to modern Offer-Order-Settle-Deliver (OOSD) retail models.

As airlines and travel merchants adopt OOSD frameworks, they are reimagining sales and distribution to deliver more personalised offers, flexible bundling, and enhanced revenue potential. Payments, however, have remained a critical bottleneck—fragmented, costly, and misaligned with next-generation retailing. OSO addresses this challenge by transforming payments into a strategic commercial advantage, enabling merchants to unlock revenue opportunities and expand into new markets with efficiency and confidence.

OSO is engineered to handle the intricacies of travel commerce. From managing multi-party and multi-payer transactions to processing points-plus-cash bookings and settling ancillary sales across multiple currencies, OSO’s modular architecture delivers advanced capabilities without operational complexity. Airlines and travel merchants benefit from accelerated settlements, frictionless checkout experiences, and increased profitability, with improvements in payment flow-through ranging from 2% to 13% depending on operational scale and market coverage.

Building on CellPoint Digital’s proven infrastructure—which processes 10,000 transactions per second—OSO offers a cloud-native platform with 99.999% uptime, supporting hundreds of payment methods, acquirers, and fraud solutions. This combination of speed, intelligence, and reliability positions OSO as a trusted global partner for travel merchants navigating the shift to modern retailing.

“We’re entering a once-in-a-generation transformation of the travel industry, and that demands a purpose-built payment solution for modern retailing,” said Kristian Gjerding, CEO of CellPoint Digital. “OSO was built from the ground up to support convenient, localized payment experiences for travelers, and to drive profitability, efficiency, and revenue for the merchants who serve them.”

OSO addresses a critical source of revenue loss in travel retail: failed or declined transactions. Leveraging AI and machine learning, the platform optimises transaction routing to increase approval rates by up to 25%, while automated retries and real-time fraud mitigation further reduce declines. These capabilities ensure more bookings are successfully completed, enhancing customer satisfaction and merchant performance.