Automat-it expands AWS partnership for cloud and AI solutions

By Vriti Gothi

Automat-it has extended its strategic collaboration agreement (SCA) with Amazon Web Services (AWS). The renewed partnership represents a commitment exceeding $1.4 billion over the next four years, aimed at delivering innovative, scalable solutions to startup customers across Europe and North America.

This milestone reflects the sustained success of the collaboration between Automat-it and AWS, built on exceptional performance over the past three years. Automat-it has achieved significant revenue growth and geographic expansion across the UK and Ireland, France, Iberia, DACH, CEE, and the Nordics, while driving customer success through initiatives including cloud migration, infrastructure optimisation, and deployment of Generative AI solutions.

Under this extended SCA, Automat-it is recognised as a strategic partner within the AWS Partner Network. AWS will continue to support Automat-it’s ambitious global growth objectives through joint business planning, co-investment, and targeted strategic guidance, equipping the company with the resources and expertise to scale solutions and deliver market-leading innovation. Key initiatives under the collaboration include the establishment of a dedicated Data Practice to help customers harness the full potential of data, AI, and Generative AI through AWS solutions, expansion into the U.S. market to enable startups across North America to benefit from advanced cloud and AI capabilities, and the strengthening of presence and innovation across European markets through co-created solutions tailored to local customer needs.

Ziv Kashtan, CEO of Automat-it, said, “Automat-it is proud to deepen our collaboration with AWS as we continue to scale globally and deliver cutting-edge solutions to our customers. This expanded SCA is not just a recognition of our past success, but a launchpad for the next phase of growth including investments in our U.S. expansion, new GenAI capabilities, and specialised services for data-driven organisations.”

Tanuja Randery, Managing Director and Vice President EMEA at AWS, said, “Automat-it continues to demonstrate its ability to innovate, scale, and deliver transformational outcomes for customers, including through generative AI tools such as Amazon Q Developer and Amazon Q Business. This expanded agreement will bring these capabilities to more customers, in more markets, fostering innovation across the vibrant startup ecosystem.”