South Indian Bank taps MoEngage to boost digital engagement

By Vriti Gothi

South Indian Bank (SIB) has partnered with MoEngage, a Customer Data and Engagement Platform (CDEP), to elevate its digital engagement strategy. The collaboration will redefine how the bank connects with its customers by embedding advanced automation, deep personalisation, and regulatory-grade data security into every interaction.

For SIB, the move represents a decisive step forward in its digital transformation journey. Until now, the bank relied on a combination of a third-party Martech tool and an in-house CDP, a process that required heavy manual involvement from its data science teams to export, upload, and manage customer data securely. With MoEngage’s unified platform, SIB can now automate these workflows end-to-end, resulting in a leaner technology stack and faster, more efficient campaign execution.

“Our primary concern was to find a platform that not only offered advanced customer engagement capabilities but also cut down the manual efforts required significantly,” said Ramesh KP, Head of Marketing at South Indian Bank. “MoEngage’s ability to help us automate campaigns end-to-end, empowering them with high levels of personalisation, was a game-changer. This partnership will significantly reduce any manual efforts required and enable us to deliver highly contextual and compliant customer experiences.”

The partnership will initially focus on driving re-engagement among inactive customers, targeting dormant user segments with precision-led campaigns. Additionally, South Indian Bank will strengthen its mobile banking ecosystem through tailored app-based engagement ranging from retargeting drop-off cases to implementing in-app messaging journeys that encourage greater adoption of digital banking services.

Yash Reddy, Chief Revenue Officer at MoEngage, said, “We are incredibly proud to partner with South Indian Bank and provide them with a secure, AI-enabled platform that meets their stringent data privacy and compliance requirements. Our solution for automated campaign execution and 1:1 personalisation at scale is designed to significantly enhance customer engagement for SIB. Furthermore, it sets a new benchmark for how regulated financial institutions can leverage advanced Martech tools while maintaining the highest levels of data security and compliance.”