Fluro strengthens leadership team to accelerate digital lending strategy

By Vriti Gothi

Fluro, a consumer lender committed to redefining responsible borrowing, has appointed two distinguished Non-Executive Directors to its Board to deepen its leadership in digital lending.

David Kenmir joins Fluro as Chair of the Board, bringing with him an extensive track record in financial regulation, governance, and cultural transformation. A former senior leader at the Financial Services Authority, the predecessor of the FCA, Kenmir served over a decade at the regulator, including five years as a Board and Executive Committee member. He further strengthened his reputation for driving regulatory integrity during his 13-year tenure as Partner at PwC, co-leading its conduct, culture, and licensing practices.

Joining Kenmir on the Board is Brian Brodie, appointed as Non-Executive Director. Brodie is a seasoned financial services leader whose career spans transformative roles as CEO of Bevan Money, Freedom Finance, and HML, alongside advisory work with technology investor Pollen Street Capital. His previous senior leadership roles at RBS and Virgin Money underscore a proven ability to steer high-growth organisations through complex and dynamic markets.

These strategic Board additions follow Fluro’s recent leadership refresh designed to sharpen its digital capabilities, strengthen risk management and governance, and accelerate product innovation. Andrew Lawson, formerly Chief Product Officer at Zopa, now leads Fluro as CEO. He is joined by Micael Hoare as Chief Risk Officer, previously Chief Credit Officer at RateSetter, and Helga Taylor as Chief Financial Officer, who brings over two decades of financial leadership experience with Lloyds Banking Group and the Co-Operative Bank. Completing the enhanced Executive Committee are Jenny Steven as Chief Operating Officer and Graham Dodds as Chief Product and Technology Officer, further strengthening Fluro’s commitment to operational excellence and cutting-edge technology.

David Kenmir, incoming Chair of Fluro, said, “Fluro has firmly positioned itself as a trusted, innovative force in consumer lending — blending next-generation technology with a clear commitment to putting the customer first. As we look to the future, I am energised by the opportunity to support Andrew, the Board, and our exceptional leadership team as we continue to shape responsible and accessible finance for our customers.”

Andrew Lawson, Chief Executive Officer at Fluro, said, “David and Brian bring invaluable depth of expertise across regulation, governance, lending, and technology. Their appointments underscore our ambition to scale responsibly, strengthen trust with customers and regulators alike, and deliver on our vision of smarter, fairer borrowing. Together with our refreshed leadership team and talented people across Fluro, we are well placed to drive sustainable growth and deliver innovative products that meet the evolving needs of our customers.”

Looking ahead, Fluro remains focused on expanding its digital lending platform, harnessing advanced data and technology to deliver seamless, transparent, and responsible credit solutions. With its strengthened leadership and Board, Fluro is poised to continue setting new standards in customer-centric lending empowering more people to access fair, flexible finance in an ever-evolving digital economy.