Holborn Assets taps Onfido and Entrust for AI ID verification

By Vriti Gothi

Holborn Assets, a financial services firm, has integrated advance artificial intelligence technologies for digital identity verification.

This strategic development underlines Holborn’s unwavering commitment to delivering secure, seamless, and customer-centric solutions across its international markets, including the Dubai International Financial Centre (DIFC).

In collaboration with leading technology partners Onfido and Entrust, Holborn has deployed Onfido’s state-of-the-art AI-driven identity verification system alongside Entrust’s proven certificate infrastructure. This powerful combination will streamline the onboarding experience for DIFC-regulated products by automating key verification processes, enhancing operational efficiency, and ensuring full compliance with rigorous regulatory standards.

In today’s complex financial landscape, digital security is more critical than ever. Recent industry data reveals a 244% increase in digital document forgeries between 2023 and 2024, highlighting the escalating threat of identity fraud. Holborn’s innovative solution directly addresses this challenge by leveraging cutting-edge biometric facial recognition, secure document authentication, and robust cloud-based AI technologies. Together, these features deliver rapid and reliable identity verification while significantly minimising the risk of identity theft and data breaches.

Simon Parker, Chief Operating Officer at Holborn Assets, said, “Holborn has a long history of investing in the latest technology to raise the bar when it comes to client services. By integrating these new AI tools, we are reducing friction in the onboarding process while protecting our clients’ data with world-class security.”

Robert Parker, Chief Executive Officer at Holborn Assets, said, “Our new identity verification tools allow us to accelerate the onboarding process without compromising on trust or compliance. Our new and existing clients can rest assured that their sensitive personal and financial data is protected to the highest standards.”

The rollout of AI-powered identity verification represents a pivotal step in Holborn’s wider digital innovation roadmap. Earlier this year, the company launched the Holborn App — a feature-rich, dedicated digital platform designed to provide clients with secure, convenient access to their financial information and services. In the coming months, Holborn will further enhance the app by embedding this advanced identity verification technology, ensuring an even more seamless, secure, and intuitive user experience.

By continually investing in next-generation digital tools, Holborn Assets demonstrates its dedication to upholding the highest standards of security, trust, and client service. This latest milestone positions Holborn at the forefront of financial services innovation, as it remains focused on delivering future-ready solutions that safeguard clients’ interests while enabling them to navigate an increasingly digital financial ecosystem with confidence.