DisrupTech invests in Nigeria’s Winich Farms to boost Agri-FinTech growth

By Vriti Gothi

DisrupTech Ventures, a FinTech-focused investment firm in Egypt, has invested in Winich Farms, a Nigerian Agri-FinTech startup.

The investment, made as part of Winich Farms’ pre-series A funding round, marks a significant milestone for DisrupTech as it expands its portfolio beyond Egypt. By backing Winich’s digitally driven, market-access platform for smallholder farmers, DisrupTech is accelerating its mission to support inclusive innovation and digital financial transformation across Africa.

Headquartered in Lagos, Winich Farms is redefining agriculture for Nigeria’s smallholder farmers, who constitute nearly 80% of the country’s farming population and produce approximately 90% of national agricultural output. Despite their crucial role in food production, many of these farmers remain excluded from formal markets and financial services.

Winich Farms bridges this gap by leveraging a scalable, asset-light digital platform that directly connects farmers to institutional off-takers, such as retailers and processors, thereby eliminating costly intermediaries. Operating across 29 of Nigeria’s 36 states, the company uses a decentralised agent network and localised collection hubs to efficiently gather and distribute produce, without owning physical infrastructure. The result: higher profit margins for farmers and greater market efficiency.

The startup’s innovation extends beyond logistics into inclusive finance. Its proprietary Winich Cards enable cashless transactions, laying the groundwork for farmers to build verifiable financial histories, a critical step toward future loan eligibility. In collaboration with the Kebbi Agricultural Research Development Agency (KARDA), Winich also offers direct credit solutions and digital agricultural advisory services, further enhancing farmer resilience in a challenging economic climate.

Mohamed Okasha, Managing Partner at DisrupTech Ventures, said, “Our decision to back Winich Farms aligns perfectly with our mission to invest in bold, tech-driven solutions that uplift underserved populations. Nigeria’s agriculture sector presents immense opportunities, and Winich’s platform is uniquely positioned to unlock them. Their scalable model addresses core pain points in food supply chains, while also building bridges between farmers and the financial system. We also see enormous potential for knowledge exchange between Egypt and Nigeria, especially given the agricultural significance in both economies.”

Attai Riches, Co-founder and CEO of Winich Farms, said, “DisrupTech brings more than capital; they bring deep fintech expertise and a vision for inclusive innovation. This partnership will allow us to strengthen our operations, scale our impact across Nigeria, and begin laying the foundation for regional expansion into markets across Africa and the MENA region.”