Shriram Group Launches Shriram Wealth, a strategic Joint Venture with Sanlam Group

By Puja Sharma

• The joint venture is set to democratise wealth management across India.
• Aims to achieve ₹50000 crore in AUA within 5 years.
• Plans to onboard 500 wealth professionals within 5 years

Shriram Group, a financial services conglomerate, has launched Shriram Wealth Ltd., in partnership with Sanlam Group, a South African-based financial services provider with expertise in insurance, asset management, and wealth management across 31 countries. This 50:50 joint venture brings together over 150 years of combined wealth creation legacy and a shared commitment to long-term financial prosperity.

Shriram Wealth aims to serve India’s growing base of affluent and high net-worth investors with personalised solutions prioritising relationships over transactions. The company will offer wealth management, lending solutions, protection solutions, global investment opportunities, and inheritance and legacy planning — backed by tech-led innovations and Sanlam’s global investment expertise.

With Shriram Wealth, the Group signals its intent to not just participate in India’s wealth wave – but to lead it, responsibly and inclusively.

“With Shriram Wealth, our vision is to be the most trusted partner, maximising client wealth and create value that endures over time,” said Vikas Satija, Managing Director & CEO of Shriram Wealth. “In collaboration with Sanlam’s global investment knowledge, our mission is to deliver transparent, research-driven, and relationship-first solutions for India’s rising investor base.”

Subhasri Sriram, MD & CEO of Shriram Capital, said, “Shriram Wealth represents the next chapter of growth for the Shriram Group. This is more than a joint venture — it’s a mission to unlock financial prosperity for millions of Indians.”

Aligned with India’s vision of becoming a $35 trillion economy by 2047 and a projected $10 trillion organised wealth management market, Shriram Wealth is poised to democratise wealth through multiple modes, including accessible AI-enabled services. The venture will begin operations in India’s top 10 cities, expanding to 20 cities in next year, with a strong focus on Tier 2 and Tier 3 markets — regions where Shriram Group has long-standing brand equity.

“We see wealth management as a natural evolution as India’s economy grows and people become wealthier. Our aim is not just to manage money but to create meaningful solutions. This isn’t a short-term play; we’re here to build a trusted, customer-first wealth business in India for the next 100 years,” said Paul Hanratty, CEO of Sanlam Group.

Shriram Wealth is embedding artificial intelligence into its core, enabling personalised advisory, sharper risk profiling, and real-time portfolio recommendations. This digital-first mindset ensures that Shriram Wealth is not just responding to investor needs — it’s anticipating.