Visa and Ubisoft partner to blend gaming and digital payments

By Gloria Methri

Visa has announced a three-year strategic partnership with Ubisoft, the renowned video game developer and publisher headquartered in France. This partnership marks a significant step in the convergence of gaming and financial services in Europe and the UK.

The collaboration will see co-branded marketing campaigns launched around some of Ubisoft’s most iconic titles, including the newly released Just Dance™ 2025. Select Visa cardholders will gain access to exclusive game content, Ubisoft+ subscription benefits, and game codes, all delivered through promotional campaigns tailored to gaming audiences.

The partnership is more than just promotional. Over the next three years, Visa and Ubisoft plan to explore innovations beyond the gaming ecosystem, with a shared aim of enhancing consumer experiences through joint initiatives that may cross into lifestyle, entertainment, and digital commerce.

To mark the launch of Just Dance™ 2025, Visa and Ubisoft are unveiling a special dance featuring Team Visa footballer Kika Nazareth, fusing the worlds of sport, dance, and gaming.

“I am delighted that Visa will be bringing its expertise to the gaming world through our partnership with Ubisoft and offering exclusive opportunities to our cardholders and beyond. It’s the beginning of an exciting journey for both and we look forward to seeing it unfold,” said Kimberly Kadlec, Chief Marketing Officer, Visa Europe.

“Today marks the first step in our partnership with Visa to bring exclusive in-game content to cardholders, and we look forward to sharing more soon,” added Chris Early, SVP of Strategic Partnerships & Business Development, Ubisoft.

This latest partnership builds on Visa’s four-decade legacy of leadership in sports and entertainment sponsorships, extending its footprint into the gaming sector. This space continues to expand rapidly, particularly among younger demographics. By aligning with Ubisoft, the payments giant positions itself at the intersection of digital entertainment, consumer engagement, and financial innovation.