payabl. partners with Sift to boost real-time AI fraud prevention for merchants 

By Puja Sharma

payabl., a European financial technology provider, today announced its partnership with Sift, the AI-powered fraud platform delivering identity trust for hundreds of businesses worldwide. This integration allows payabl.’s customers to benefit from real-time fraud prevention powered by artificial intelligence driving growth while reducing risk.

By integrating Sift’s fraud prevention technology into payabl.’s platform, merchants now have a seamless way to combat fraud, cut chargeback rates, and improve approval rates – without adding friction to the customer journey. The integration also unlocks greater eligibility for Transaction Risk Analysis (TRA) exemptions in the EEA and UK, helping merchants increase conversion while maintaining compliance.

“At payabl., our mission is to arm merchants with the right tools to grow without limits – while keeping their businesses secure,” said Oleg Stefanets, Chief Risk Officer at payabl. “By teaming up with Sift and its AI-driven fraud prevention, we’re delivering top-tier protection that drastically reduces friction for both merchants and their customers. Our merchants can scale fearlessly, confident that every transaction is checked in real time by a system that learns and adapts with each data point.”

The integration is already live on payabl.’s modular payments platform, enabling merchants to automate fraud decisioning at scale while benefiting from fewer false positives, reduced manual reviews, and stronger customer trust.

“Fraud decisioning is about more than reducing losses. It’s about delivering identity trust—so merchants can make confident risk decisions about the users transacting on their digital platforms,” said Armen Najarian, Chief Marketing Officer at Sift. “By teaming up with Sift, payabl.’s merchant customers gain access to an AI-powered platform that continuously adapts to emerging threats and provides identity-centric insights. The result means not only fewer losses and chargebacks, but also greater TRA exemptions, a more seamless consumer experience, and profitable growth.”