TD Bank joins Backbase to develop its retail card business

By Gloria Mathias

TD Bank, America’s Convenient Bank®, has teamed up with Backbase, the Engagement Banking Platform, to help evolve and improve the digital experience for its retail partners.

This collaboration will help deliver a more seamless, modern, and multi-channel credit card service experience. It will begin with the rollout to more than two million customers of a large strategic card partnership program.

“Our collaboration with Backbase reflects our larger commitment to delivering future-ready solutions focused on the human side of banking,” said Jennifer Garrett, Head of CCUL New Product Development, Loyalty & Benefits at TD Bank. “We look forward to delivering a more modernised cardholder experience that sets the stage for seamless integration across our retail partnerships, better helping meet the needs of our clients now and into the future,” shared Jennifer Garrett, Head of CCUL – New Product Development, Loyalty & Benefits at TD Bank

With Backbase, TD Bank will be able to offer an enhanced, more digital-first, and friendly experience for retail cardholders, helping its retail clients better meet the demands of a shifting demographic. Some of the key features of this enhanced experience include easier online account management and self-service capabilities. The platform also allows for greater versatility to better provide TD with similar solutions across its varied retail brand partners.

Jouk Pleiter, Founder and CEO at Backbase, said, “Partnering with TD Bank on this initiative marks a pivotal step in redefining the cardholder experience. Our Engagement Banking Platform is designed to drive rapid innovation, and this collaboration showcases our ability to meet the demands of digital-first consumers. With our scalable technology, we’re transforming how customers engage with their cards, continuing to raise the bar for convenience, speed, and customer service in the financial industry.”