SIMON partners with Innovator to launch ETF Marketplace

By Pavithra R

SIMON Markets, transforming the digital experience for financial advisors has announced expanding its digital platform to deliver financial professionals access to exchange-traded funds (ETFs), launching its ETF Marketplace with the Buffer ETFs from Innovator Capital Management (Innovator).

Founded in 2014, Innovator is leading the Defined Outcome ETF revolution. It’s Buffer ETFs are part of their Defined Outcome ETFs family and are the few ETFs that seek to offer exposure to the upside performance of major market indices with known levels of downside buffers. Buffer ETFs offers downside risk management features over predetermined outcome periods similar to other risk-managed solutions on the SIMON platform.

“With a focus on delivering clarity around their products, Innovator has worked to build the awareness and market for defined outcome investments. Investors can benefit from the efficiency and transparency of the ETF structure, together with the risk management features that these products can offer. SIMON is excited to extend the technology we’ve built for risk-managed solutions to this class of ETFs, and about what this means for the broader investment options the professionals on our platform will now have access to,” said Timur Kocaoglu, Chief Operating Officer of SIMON.

The partnership between SIMON Markets and Innovator is in direct alignment with the missions of both firms and financial professionals leveraging SIMON can now explore adding the attractive attributes these products can bring to a client’s portfolio. The integration with Innovator is expected to simplify workflows for professionals incorporating defined outcome ETFs into client portfolios.

“SIMON is a market-leading digital platform that helps advisors to better understand our products throughout their lifecycle. By creating the Defined Outcome ETF market, our goal has always been to bring revolutionary funds to the market that improve the investing landscape by providing more certainty in financial outcomes. Partnering with SIMON is a natural next step for us that will provide us the opportunity to accelerate product education and market adoption across its existing