Alogent & DeepTarget partner for user specific digital engagements & personalized financial stories

By Pavithra R

DeepTarget, a solution provider that utilizes data mining & business intelligence (BI) to deliver targeted engagements across digital channels for banks and credit unions (CUs) has announced that the company has partnered with Alogent, an innovator in end-to-end enterprise payment processing, content management, digital banking & loan origination solutions for financial institutions (FIs).

Through the partnership, users of Alogent’s NXT, a digital and mobile banking platform will now be able to leverage DeepTarget’s Digital Experience Platform (DXP), allowing FIs to engage their customers and members throughout their connected digital ecosystem with personalized messaging.

“NXT is focused on user experiences (UX) and offers easy-to-use, intuitive interfaces that enable full-featured interactions and cross-platform consistency. This partnership enables us to address our common, fundamental goal of providing digital experiences that mimic in-branch interactions, and to provide leapfrog-type innovation that increases institutional loyality through increased engagement and relevant marketing campaigns,” said Dede Wakefied, CEO of Alogent.

Alogent’s end-to-end platform focuses on user experience and in-journey consumer exploration across native and web applications, and will also offer discoverable AI-powered financial stories with DeepTarget’s patent-pending 3D StoryTeller. Besides intrinsic predictive targeting, the DeepTarget DXP can also use Alogent’s AWARE, a rich data analytics and visualization platform for relevancy-at-scale engagements based on trends and user behaviour.

“With Alogent’s innovative NXT platform and open integration capability, there was an immediate synergy for this partnership. The combination of our AI-powered engagement technology, with Alogent’s single platform, uniform UX, and device-agnostic approach across native and web-based apps just makes so much sense. Plus, it is refreshing to see Alogent’s focus on rapid implementation of their flexible and open NXT platform and the emphasis they are putting on cross-ecosystem consistent and relevant engagements,” said Jill Homan, president of DeepTarget.

Established since 1995, Alogent provides proven, end-to-end check payment processing, enterprise content management, digital banking, and loan origination technologies to financial institutions. Powered-by our ‘User-First’ approach, the FinTech’s solutions are channel-agnostic, which means that customers and members choose how they want to engage online, mobile, or in-branch while FIs benefit from a streamlined and uniform workflow, regardless of how they interact.