Sezzle launches new Sezzle Virtual Cards on Apple Pay & Google Pay

By Pavithra R

Sezzle, a leading U.S.-based installment payments platform provider, has announced the release of its virtual card for shoppers enabling customers to pay using interest-free installments both in-store and online.

The new Sezzle Virtual Card, powered by Marqeta, will enable brick and mortar retailers who support Apple Pay and Google Pay to offer Sezzle’s Buy Now, Pay Later solution to their customers. The Virtual Card allows merchants to give their customers a more flexible way to pay for in-store transactions by providing them the opportunity to split their purchases into 4 interest-free installments paid out over 6 weeks.

In light of the uncertainties caused by the COVID-19 pandemic, consumers, specifically millennials and Gen-Z shoppers, are seeking out and giving their business to merchants who offer Buy Now, Pay Later solutions at check out.

“As traditional, in-store retail re-emerges, it’s critical that we support our merchant partners by giving them new tools to jump-start sales, both online and in-store. As a proven solution for driving incremental sales and new customer growth, we are thrilled to publicly announce an easy way for U.S retailers to offer Buy Now, Pay Later in store,” said Killian Brackey, a Sezzle co-founder and Chief Technology Officer.

Merchants enrolling in the program can expect to have the service up and running within hours of setting up an account with Sezzle. At checkout, shoppers simply tap their phone at the point-of-sale terminal, which activates the Sezzle card in their mobile wallet, powered through Sezzle’s partnership with the global card issuing platform Marqeta. By launching Sezzle at checkout, the firm touts to increase conversion rates, average basket sizes, and customer satisfaction. Over time, it helps retailers with an increase in the rate of repeat customers and the rate of repurchase among existing customers.

Founded in 2016, Sezzle is a public-benefit corporation on a mission to financially empower the next generation. Its payment platform increases the purchasing power for users across the U.S. and Canada by offering interest-free installment plans at online stores and selected in-store locations.