Adyen partners with Italian restaurant group Vapiano

By Gloria Methri

Global FinTech platform Adyen has announced its partnership with the global Italian restaurant group Vapiano.

Adyen’s technology will improve the customer experience at the casual dining chain by enabling guests to customise their checkout experiences and enabling them to order fresh food on their phones using digital wallet payments.

Adyen’s financial technology platform enables Vapiano to expand its digital capabilities by offering a flexible service and a greater range of payment options. This reflects a broader trend for payment flexibility, with new consumer research from Adyen finding that 54% of people will leave the checkout process if they cannot pay how they want, and over a quarter (27%) of consumers stating that they no longer carry a wallet with them.

In line with the restaurant’s objective to offer a seamless ordering service, Vapiano also wanted a partner that could support its international growth and enhance its fraud prevention abilities. Adyen’s single platform gives the business a complete view of transactions – allowing merchants to access historical data to inform its risk management systems better.

“Our financial technology helps businesses in the hospitality industry to enhance their customer experience. Our platform empowers customers to pay using their preferred method while also providing data on people’s purchasing preferences to offer clearer customer insights,” said Nicole Olbe, Managing Director, Adyen UK. “We’re excited to support Vapiano on its digital transformation journey, fostering loyalty and supporting its international growth.”

“We have deployed Adyen’s technology to support our customer experience and improve the business’ operational efficiency,” said Mateusz Kostrzebski, Head of IT at Vapiano. “By rolling out fast, reliable, and secure systems, we expect loyalty to increase while utilising customer data to help analyse customer trends.”