Saifr expands AI-powered offerings for Regulatory Compliance

By Gloria Methri

Saifr, a compliance solutions provider that uses AI to help financial services firms mitigate regulatory risks, has announced expanded AI capabilities that help firms develop compliant, marketing-optimized content more efficiently.

Saifr’s new, AI-enabled compliance analytics can now detect comparison, ranking, and rating claims; performance claims made about investment options, testimonials, and references to tax-free or tax-exempt income. Additionally, expanded AI models for marketing optimization can determine grade-level readability.

These features join Saifr’s existing suite of marketing compliance capabilities that flag promissory, misleading, exaggerated, unwarranted, or not fair and balanced text; detect non-compliant images; explain the risk of flagged content; suggest more compliant alternate phrasing; and recommend disclosures. Saifr offers multiple ways to access its AI: SaifrReview® (a collaborative enterprise workflow solution), SaifrScan (software add-ins), and APIs.

“These offerings are designed to help financial institutions more easily comply with regulations—including FINRA 2210, SEC 482, SEC Modernized Marketing Rule, and similar rules—and effectively market to their target audiences,” said Vall Herard, CEO of Saifr. “With the help of AI, Saifr enables compliance and marketing teams to more accurately mitigate risk while developing marketing-optimized, compliant content up to 10x faster.”

Saifr, a RegTech incubated in Fidelity Labs, uses advanced artificial intelligence to simplify the complex landscape of regulatory compliance in the financial services industry. Drawing from a vast repository of expert-validated, industry-specific data, the company’s AI can help detect and correct compliance risks.

Its deep-learning AI models help streamline content creation, approval, and filing processes while simultaneously mitigating regulatory, reputational, and brand risks. Saifr’s solutions save time, reduce costs and improve accuracy, allowing professionals to navigate regulatory intricacies more easily and confidently. In February 2024, the company acquired GOST from Giant Oak, an AI-powered adverse media screening and sanctions monitoring tool that helps firms identify risks across their business.