Surfboard Payments & Worldline partner to streamline payments for SMBs

By Gloria Methri

In a customer-centric alliance, Surfboard Payments, and Worldline have joined forces to offer businesses across the Nordics unparalleled payment solutions. This collaboration will bring together Surfboard Payments’ payment terminals, SoftPOS solutions, hardware logistics and loyalty platform with Worldline’s expertise in acquiring, processing, and fraud prevention.

Under this strategic partnership, Worldline will integrate Surfboard’s advanced payment solutions into its comprehensive offerings, catering to a diverse clientele ranging from small and medium-sized businesses to large corporations, partners, and other organizations. With Surfboard Payments assuming the role of the payment service provider (PSP) and Worldline acting as the acquirer, businesses can anticipate a streamlined and secure payment experience.

Filippa Marklund, Head of Strategy & GTM Merchant Services RB Nordics of Worldline said, “Surfboard Payments’ innovative payment solutions perfectly complement our existing portfolio, enabling us to provide businesses with a competitive range of payment options and services that create real value for the merchants. These solutions enable us to provide businesses with a competitive range of payment options.”

Echoing this sentiment, Christopher Lindfeldt, CEO of Surfboard Payments, stated, “We are excited to collaborate with Worldline to expand the reach of our payment solutions across the Nordics. Worldline’s established strong presence, deep understanding of the market and strong sales capabilities will be instrumental in driving our mutual success.”

Initially targeting Sweden, Norway, Denmark and Finland, the partnership holds the potential to grow with customers across other markets.

This strategic alliance is aimed at shaping the future of payments and empowering businesses with innovative solutions that enhance efficiency, security, and customer satisfaction.