Network International & eCards team to boost smart banking card services

By Delisha Fernandes

eCards, a subsidiary of the eFinance Investment Group, and Network International (Network), the enabler of digital payments and commerce across the Middle East and Africa (MEA) region, has signed a strategic agreement aimed at achieving joint regional expansion in the production, customisation, and processing of smart financial cards.

The agreement also focuses on ensuring seamless integration across a wide range of smart card services offered to customers by both companies, within and beyond the Egyptian market.

Reda Helal, Group Managing Director, Processing – Africa at Network International, said, “We are delighted to collaborate with a market leader such as eCards, to support their processing needs in the smart financial card segment while advancing innovative payments services in Egypt. As a brand deeply committed to promoting financial inclusion in emerging markets, we look forward to driving our joint endeavor to enhance digital payment acceptance throughout the region though this alliance.”

eCards will undertake the production and customisation of the cards, capitalising on its considerable expertise in the field, and Network will oversee card processing, utilising its extensive specialised experience. This synergy will yield a comprehensive and powerful product, capable of successfully penetrating various regional markets.

Nashwa Kamel, CEO of eCards, welcomed and expressed utmost confidence in the robust partnership and exceptional collaboration with Network International. She emphasised that this strategic alliance would facilitate optimal integration in the realm of smart card solutions, driving increased business opportunities and expanded market presence for both companies, locally and regionally. This synergistic endeavor signifies a shared commitment to achieving excellence, fostering growth, and attaining remarkable achievements for all stakeholders involved.

eCards has achieved remarkable success in digitising payments for numerous national mega-projects. Notably, they have played a pivotal role in the digitisation of programs such as “Takaful” and “Karama” and the “Falah Card” system. Additionally, eCards has been instrumental in managing the smart card solutions for Egyptian pension schemes.