Noon Payments partners Waffarha to provide payment gateway services

By Gloria Methri

noon payments has partnered with digital savings platform Waffarha to provide payment gateway services, allowing customers to pay for a variety of discounted deals and bills in a single transaction.

noon Payments is a full-service payments gateway for businesses looking to simplify transactions for both local merchants and customers. Joining forces with Waffarha, a lifestyle deals website, and mobile app, will improve the shopping experience for discounted coupons in diverse categories.

Waffarha deals include restaurants and cafes, entertainment, health and beauty, hotels and resorts, and even paying daily bills. By utilizing noon payments’ integrated payment platform, customers will be able to purchase using multiple online payment methods like Visa, MasterCard, Meeza, and mobile wallets. Customers can save their cards to facilitate future purchases, resulting in increased transactions and higher customer satisfaction.

Mostafa Maher, noon Payments, Egypt, said, “Driving financial inclusion in accordance with the Central Bank’s initiative and Egypt’s 2030 vision is critical to our noon Payments mission. By partnering with Waffarha, a leading deals platform, and empowering the businesses that offer them while streamlining the payment process, we are able to provide even more Egyptians with access to deals and services.”

Tarek Magdy, CEO of Waffarha, said, “Market research has shown that individuals are altering the way they shop and relying increasingly on digital payment methods for day-to-day transactions. Partnering with noon Payments will pave the road for a large consumer market to not only purchase online easily but also take advantage of the many discounts available on our platform and pay their monthly bills as well. Thanks to this partnership, more customers will be able to utilize Waffarha to purchase coupons & pay their bills conveniently.”

noon Payments has a simple API and a quick setup process, and it is available for businesses of all sizes. Payment links, easy monthly installments, subscriptions, and a detailed dashboard are among the features that help to simplify transactions and increase customer satisfaction. Merchants who accept the payments gateway can now reach out to more customers than ever before by providing a wider range of payment options.