CrediMax and Mastercard sign strategic partnership to boost digital innovation in Bahrain

By Delisha Fernandes

CrediMax, a credit card issuer, has renewed its strategic partnership agreement with Mastercard.

This collaboration reflects CrediMax’s joint commitment and underlines its continuous efforts to strengthen its position in the Kingdom of Bahrain.

Mastercard’s’ Digital First program gives consumers options in making payments from ecommerce to contactless to QR, using any digital device of their choice. It also enables consumers to have control to manage their finances, as well as enhanced security.

“CrediMax is committed to facilitating digital payment solutions that help simplify the payment journey for consumers and corporations alike,” said Ahmed A. Seyadi, Chief Executive, CrediMax. “Building on our long-standing collaboration with Mastercard, this partnership will enable us to meet our customer’s changing and unique demands.”

“Digital First is all about providing choice and convenience across the digital payment landscape. This region is embracing the digital revolution to realise its true digital potential. Our partnership with CrediMax is another great example of Mastercard’s role as a trusted technology partner that enables customers to tap into the potential of digital and expand access to more markets,” said Khalid Elgibali, Division President, MENA, Mastercard.

Through this partnership, Mastercard and CrediMax will work together and explore the deployment of Mastercard’s cyber intelligence solutions to ensure innovative and safe payments, digitising payments for consumers and corporates, and launching new value-added products and services to differentiate CrediMax card’s proposition.

With greater demand for digital experiences, Mastercard enables its customers to innovate faster by providing a network of partners that support each step of the consumer digital journey from acquisition and card usage to management and engagement, with a physical card option.