Paymob and Chefaa to enhance pharma retail payments in Egypt

By Delisha Fernandes

Paymob, a financial services enabler in the Middle East, North Africa, and Pakistan (MENAP), and Chefaa, Egypt’s GPS-enabled digital pharmacy marketplace, announced their partnership to power the digital transformation of pharmaceutical payments in Egypt.

The partnership will digitise pharmaceutical payments by powering seamless and secure online card payments and point-of-sale (POS) payments upon delivery. Chefaa customers can access several BNPL payment methods through Paymob’s gateway, which helps elevate the financial burden of up-front payment for medicine and healthcare products.

Gillan Shaaban, CCO of Paymob, said, “We are thrilled to partner with Chefaa as we see a massive opportunity to fuel the growth of e-pharmacies and online medicine orders in Egypt via access to Paymob’s cutting-edge payment solutions. The sector is ripe for innovation, and our partnership with Chefaa will enhance customer experiences and drive digital adoption in the marketplace. It’s a win-win for the ecosystem.”

The collaboration between Paymob and Chefaa will drive the adoption of digital payments in the healthcare sector, benefiting both customers and pharmacies. By embracing Paymob’s technology, Chefaa enables customers to efficiently settle their payments online, eliminating the need for traditional payment methods. This enhances customer convenience and improves efficiency, accuracy, and operational effectiveness for Chefaa pharmacy owners.

Dr Rasha Rady, COO & Co-founder of Chefaa, said, “In alignment with Chefaa’s vision to safely digitise an industry that directly serves patients’ health welfare, this partnership with Paymob is a significant milestone in our comprehensive approach to patient care. By empowering patients with a digital payment solution designed with unique needs, we aim to ease patients’ worries, foster trust, and build lasting relationships based on compassion and support while leading innovation in our sector.”