Geidea partners with Visa to accelerate digital payments across Egypt

By Edlyn Cardoza

Geidea, one of the region’s largest FinTech companies by market share, has announced a strategic partnership with Visa, the world leader in digital payments, to bring Geidea’s sophisticated payment solutions to the Egyptian market.

“Geidea is committed to supporting merchants and helping small businesses to thrive in the digital economy, in accordance with Egypt’s Vision 2030. Our partnership with Visa will accelerate digital transformation and financial inclusion across the country by providing businesses with modern digital payment solutions – empowering them to provide a convenient, secure and seamless checkout experience to their customers,” said Ahmed Nader, General Manager of Geidea Egypt. 

Under the strategic partnership, Visa will invest in adding new payment solutions through Geidea’s Point-Of-Sale terminals to provide seamless and secure payment solutions for merchants and SMEs across the country.

Essam El Daly, Head of Merchant Sales and Acquiring for North Africa, Levant and Pakistan, Visa, said that “Such strategic partnerships help us advance the future of digital payments in the region, ensuring seamless services to our clients and an increased market share for all the parties involved. These enabling tools are key to achieving the financial inclusion we seek through our work in Visa, as we carefully integrate the needs of both merchants and users in our solutions.”

The two parties signed a long-term strategic partnership to provide innovative services to merchants and small and medium enterprises (SMEs) in Egypt, including pay-by-phone services and electronic trading services, to consolidate these services, which play an essential role in developing Egypt’s payment sector.

“Geidea aims to apply the latest e-payments technology to provide seamless and secure payment solutions through Tap-on-Phone. Geidea has a strong infrastructure that allows it to offer the fastest PoS’s to merchants and small and medium-sized companies,” said Ahmed Magdy, Senior Commercial Director of Geidea Egypt. “Our company is constantly striving to find partners who can further our goal of providing a seamless experience and the best solutions to users. Thus, we are pleased to partner with Visa, as Visa’s extensive network is a key differentiating factor in giving our customers the greatest flexibility.”

Founded in 2008, Geidea operates more than 700,000 payment terminals (PoS) across the region and with 150,000 trusted merchants, including regional and international brands, SMEs, and e-commerce players.