Ton launches campaign to push mobile card acceptance in Brazil

By Edlyn Cardoza

Stone’s solution, Ton, aimed at microentrepreneurs and self-employed people, is launching a campaign of wide national exposure of TapTon, a pioneering feature in Brazil’s mobile card payment acceptance technology. This campaign aims to encourage the use of the service that turns mobile phones into payment machines, helping entrepreneurs to sell more and grow their businesses.

Since the solution’s soft launch in August 2021, the company has strived to enhance its innovative technology based on customer experience. TapTon now no longer has a value limit per transaction (the ceiling was R$200) and has expanded its coverage, including the four main flags in the country: Visa, Mastercard, Elo and American Express. The app’s evolution has improved the user experience.

“Our culture revolves around listening to the customer, and that’s what we do to evolve. We have improved our pioneering technology. Our solution is even more complete to meet customer needs, helping them sell more and take their business to the next level,” says Caio Fiuza, partner and COO of Stone, responsible for Ton.

TapTon turns the phone into a machine and works with the Android system (starting with version 9.0) with approach technology (NFC). It was developed to make life easier for Ton’s self-employed client entrepreneurs, process payments quickly, and has competitive rates. In addition to not having to pay for the support of the machine, entrepreneurs start selling immediately. Besides having attractive costs, it is also easy and practical to use.

“Stone was the first Brazilian company – and one of the first in the world – to launch this novelty. Now we are ready to scale the product, with all the quality and safety that our customer deserves. TapTon is also a financial education tool, possibly the first tool for many entrepreneurs to accept card and operate a digital account. We are contributing to the growing digitization of retail in the country,” says Augusto Lins, President of Stone.

“Tap-to-Phone’s innovative technology greatly simplifies acceptance expansion for small businesses and entrepreneurs. Since it is software-based, the ‘machine’ becomes ‘downloaded’, like any app, on a smartphone. In this way, it is perfectly aligned with our mission to include entrepreneurs financially and digitally, Brazil,” says Nuno Lopes Alves, visa country manager in Brazil. “We contribute with our technology and expertise in innovation and security so that more consumers continue to use the payments by approximation, a modality that has been conquering more and more Brazilians”, concludes the executive.

Approach payments (NFC) technology has had a boom in the country. According to a report by the Propague Institute and Stone, between 2021 and 2022, there was a 470% growth in the volume traded.

TapTon accepts payments from NFC phones, cards and smart watches with the technology. Both individuals and legal entities can use the solution without needing a machine. To ensure the security of transactions for the entrepreneur and his clients, TapTon has all payment solution certifications and is as secure as the machine.

“We started from scratch and built something so relevant that our team became a reference on the subject. TapTon has become a global case of flags,” said Lins.