Pyramid FCU partners with Asa to modernise its member experience

By Edlyn Cardoza

Asa, the Company that connects financial institutions with customer-facing FinTechs in a secure, compliant, and easy-to-implement marketplace, recently announced that Pyramid Federal Credit Union, a Tucson, Arizona-based credit union, has selected its platform, embracing collaborative banking to introduce new technologies quickly.

Pyramid FCU will connect to a community of FinTechs via Asa’s digital rails, allowing the credit union to instantly deliver new innovations and capabilities for members securely and safely. All member data is tokenised, normalised and anonymised before it is shared with any FinTechs, eliminating liability and risk. With Asa, Pyramid FCU can personalise the member experience at scale.

“As a community institution, it can be challenging to keep up with the rapid rate that technology and member expectations change,” said Ray Lancaster, CEO of Pyramid FCU. “Asa and the collaborative banking model help solve for this pain point, providing members with fast and easy access to the apps and tools they want to try, all without having to share any sensitive information. This allows us to nimbly innovate without being bogged down with cumbersome one-to-one vendor due diligence, carving out a strong competitive advantage.”

By creating a trusted, closed ecosystem in which financial institutions and FinTechs benefit from one another, Asa is enabling banks and credit unions to innovate, FinTechs to scale and consumers to take control of their data and finances. With Asa, Pyramid FCU’s members will benefit from the latest modern technology and the credit union they know and trust.

“Leaders like Pyramid FCU understand the importance of delivering the new technologies and tools members want, backed by the local, personal service they crave,” said Landon Glenn, CEO and founder of Asa. “By embracing the collaborative banking model, Pyramid FCU is improving the member experience and empowering them with unprecedented choice, all while removing much of the liability and risk that has traditionally hindered credit union-fintech partnerships.”