Velexa launches embedded investing as a service platform

By Edlyn Cardoza

Velexa, a recently launched WealthTech, recently announced the launch of their Investing Platform as a Service with embedded API and front-to-back B2B2X technology. With this launch, Velexa aims to impact how wealth management products are created and distributed, empowering incumbent banks, neo banks, brokerage companies and disruptive players to offer a unified experience to end consumers, where they can manage their personal finances as a whole – from current accounts and credit card payments to investing services.

“An estimated 331 million individuals represent $59 trillion in potential investable wealth globally according to Barrons. More than 75 percent of the people holding that money are interested in growing their wealth through investing and trading services yet are being excluded from the investing market,” said Tamara Kostova, CEO of Velexa. “With Velexa, wealth management is no longer just for the wealthy. We are thrilled to announce this latest move, which we believe will enable making investing more inclusive so that everyone can grow their wealth.”

According to Kostova, Velexa’s platform makes it easy for financial and non-financial institutions to launch investing services and products that can be seamlessly integrated or embedded, in a matter of weeks, anywhere in the customer experience. They do this by combining cutting-edge platform technology, brandable and configurable digital investing channels, and execution- and post-trading-as-a-service.

The comprehensive investing and trading platform serves as a robust financial management hub that enables existing and future wealth managers to build new revenue streams and secure competitive advantage by:

• Offering new investment options to be added to existing portfolios. Velexa platform covers 500,000+ assets, including stocks, ETFs, bonds, options, futures, metals, FX, and provides access to 250+ data, market venues and liquidity providers.
• Quickly launching investing services from scratch to respond to the growing interest from first-time retail investors.
• Digitising end-user experience and providing self-service tools to attract and retain the new generation of investors.
• Overcoming constraints for future growth and innovation posed by technological limitations of in-house legacy systems.

Velexa is currently partnered with numerous incumbent and neo banks, brokers, and private banks, to enable them to offer investing services, and welcomes new partners in Eurasia, the UK, Ireland, South Africa and the U.S. to capitalise on the demand for enhanced investment solutions by the new generation of retail investors.