Prudential provides SMEs access to Stash’s incentive payment platform

By Edil Corneille

Prudential Corporation Asia (Prudential) is providing its small and medium-sized enterprises (SME) customers in Asia and Africa access to Stash’s highly-customisable digital incentive payment platform. The offering is available through PRUWorks, Prudential’s one-stop digital platform for SMEs to manage their group insurance and get access to curated value-added tools and services.

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Based in Singapore, Stash aggregates digital payment interfaces to provide SMEs with a convenient and scalable way of presenting their employee benefits. Employees of Prudential’s SME customers can enjoy a wide range of flexible benefits relating to health, wellness, and lifestyle offered via an extensive network of rewards partners.

Through the Pulse by Prudential mobile app, employees of Prudential’s SME customers can redeem their rewards through a variety of digital payment solutions, including mobile wallets, digital store cards, and digital coupons, which are increasingly becoming preferred modes of transaction for Asia and Africa’s workforce.

Powered by artificial intelligence, Pulse is an all-on-one mobile app that enables users to manage their health and wealth holistically. The app is now available in 11 markets across Asia.

Dennis Ng, Chief Revenue Officer, SME Ecosystem/ Enterprise Business, Pulse Ecosystems Pte Ltd, part of Prudential plc said, “As a leading life insurer in Asia, Prudential is committed to supporting the growth of SMEs, which account for 40 per cent of the output of the region’s economies. Yet, many SMEs lack the spending power to help them operate efficiently and are often unable to take advantage of the instruments of success.

“Prudential wants to help SMEs bridge this gap. By offering SMEs access to an affordable and holistic employee benefits programme through Pulse, we want to help them nurture a healthier, more engaged and more productive workforce. We believe this will also support their efforts to attract the best talent as well as retain their valuable employees in a highly competitive environment,” he added.

John Jess, Chief Executive Officer of Stash said, “Stash is delighted to be partnering with Prudential to support SMEs across the region by offering a fresh approach to employee benefits and rewards. With the rapidly growing trend towards mobile payments, we understand the need to provide an adaptable solution that provides employees with greater choice and can easily evolve and iterate with market trends, to align with customer needs and behaviour continually.”