Magic goes live on Avalanche; bringing passwordless authentication to Internet of Finance

By Pavithra R

Avalanche, an open-source platform for launching decentralized finance (DeFi) applications and enterprise blockchain deployments has announced that the company has integrated with Magic, a leader in passwordless logins and user-friendly key management in crypto securing over 20 million user authentications per month.

Magic formerly Fortmatic, since its launch in February 2019, over 6,500 developers–including established DeFi brands like Uniswap, Aave, Augur, Bancor, and Zerion have used its products and experienced dramatic improvements in user conversion rates, from ~10% (with browser extensions) to 84%.

The combination of Magic’s software and Avalanche’s complete support for the Ethereum Virtual Machine and all of its tooling has made it easier for developers across the Ethereum, Magic, and Avalanche communities to launch powerful applications with frictionless onboarding experiences. 

Magic’s software development kit (SDK) includes Javascript, Python, iOS, Android, and Firebase, with Ruby, PHP, and Go language implementations coming soon. It supports multiple languages, and developers can tailor the login interface to match their brand guidelines. Besides streamlining users’ login experiences and eliminating password reset tickets Magic also boasts enterprise-ready security that is SOC 2 certified and an anomaly detection system that prevents malicious login attempts based on established usage patterns. Magic’s SDK enables fully customizable passwordless logins with just a few lines of code, where each user account is a decentralized identity powered by blockchain key-pairs.

Founded in 2018, Avalanche is an open-source platform for launching highly decentralized applications, new financial primitives, and new interoperable blockchains. Developers using Avalanche can create robust, reliable, and secure applications and custom blockchain networks with complex rulesets or build on existing private or public subnets.