The advent of digital banking has revolutionized the way bank’s customers handle their finances, utilising different digital engagement touchpoints, provided as part of a bank’s overall digital banking strategy. Bank customers, be they retail, corporate or private, can now effortlessly carry out their day-to-day financial activities and manage their wealth on the digital channel of their choice, where and when they please. The expectations of banking consumers are rapidly evolving, necessitating financial services to adapt to stay competitive. To establish lasting relationships with their customers, banks must offer the correct utilisation of technology to provide the best user experience, ensuring frictionless customer journeys are in place. Banking customers are now more demanding, seeking intuitive solutions which anticipate and proactively address their needs. Financial institutions that have previously focused on limited product offerings must now expand their digital offerings to stay competitive.